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Brad Did's avatar

From the Wall Street Journal (12/12/2025)

Companies Are Desperately Seeking ‘Storytellers’

Brands trying to wrest greater control of their narratives are asking for ‘storytelling’ skill sets—without a campfire in sight

“The percentage of LinkedIn job postings in the U.S. that include the term “storyteller” doubled in the year ended Nov. 26, to include some 50,000 listings under marketing and more than 20,000 job listings under media and communications that mentioned the term, according to the professional-networking platform.”

Timothy Straub's avatar

Keep telling yours.

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